The Beyul Transformational Investor Program

Creating the Tipping Point for a New World


"Providing a safe space for transformational investors to become
the best version of themselves while helping the world become the best version of itself."


Yes, I Want to Schedule a Call with Chris

What is a Transformational Investor?

Transformational investor woman.pngShe is a leader, successful in her own world, often a mother, who is actively engaged in her own development. She is involved with a variety of organizations and uses various tools and practices to maintain balance. She's concerned about the world's future, and particularly about her children's future. She values community and connection. She believes the roles of women and men in and out of romantic relationships need to be redefined and she strives to be a model in her own relationships. She invests in projects she believes will help bring a new perspective to being a woman in today's society and those that will make a significant contribution to creating a world that is socially, environmentally, and spiritually well-balanced.

Transformational investor man.pngHe is also a leader, often an entrepreneur and father, who is excited about the opportunities that technology  and new approaches offer for addressing society's most significant problems. He's actively involved in the investments that most excite him. He's concerned about global issues and does his best to design his life to reflect his values. He puts a priority on his role as a father, setting aside time to both spend time with his kids and to be involved in their development. He's sometimes a bit mystified by what his wife or partner expects or wants from him as the roles of men and women are shifting. He may or may not be engaged in tools and practices for his own development, but when he is, it's often at the encouragement of the women in his life. 

What's the Difference Between Transformational Investors and Other Investors?

Inner Growth.pngSocial Impact (1).pngFinancial Investors: Investing for the best possible financial return. 

Social Impact Investors:  Investing in ". . . companies, organizations, and funds with the intention to generate a measurable, beneficial social or environmental impact alongside a financial return." (Wikipedia - Impact Investing)

Transformational Investors: Investing for both personal as well as social transformation. Her or his investments look for a significant financial return while supporting the personal transformation of affected populations when addressing social or environmental needs. In addition, the Transformational Investor seeks to become the best version of her or himself while contributing maximum to the world's becoming the best version of itself. 

 In a Few Minutes, What is the Beyul's Transformational Investor Program?

  • Monthly Masterminds to Support Each Other in Crossing the 3rd Bridge

  • Regular Talks By Global Thinkers and Teachers
  • Quarterly Networking with Brainstorming on 1 or 2 Projects and How We Can Help Multiply Their Impact
  • Live Annual Conference, "Investing in Humanity's Future," with 30+ Non-Profit and Social Impact Projects for Feedback and Investment
  • Live Small Group Adventures to Projects Around the World That Are Transforming Lives

Requirements for Membership

  1. Accredited Investor
  2. At least $25,000 in liquid assets for investment or donations
  3. Committed to crossing or have crossed the 3rd bridge (see video at top of page)
  4. Love adventure
  5. Excited to be in community with other transformational investors


  • $10,000 refundable deposit - returned if member chooses not to participate in TIP any longer
  • $10,000 fee plus travel expenses to go on a Transformational Investor Adventure and attend the annual Live Conference - Investing in Humanity's Future
  • No other fees at this time

Who's Behind This Program?


The Beyul and its Transformational Investor Program was founded by New York Times bestselling author, Chris Attwood. With his business partner and ex-wife, Janet Bray Attwood, he built a global brand with over 3,000 Passion Test facilitators in more than 65 countries.

Over the past 30 years, Chris has been CEO or senior executive of more than a dozen companies including a secondary dealer in government securities, a software development company, a magazine publishing company, an international recruiting company, and a software usability company for which he sold millions of dollars in consulting and training services to companies like Ford Motor Company, Dell Computer, Sprint, Royal Bank of Canada, Mellon Bank and others.

After resigning as President of a government securities dealer in the early 1980s, Chris took 10 years for his own inner development, spending 8-10 hours a day in deep meditation. During this time he extensively studied the Vedic literature of India and the functioning of human consciousness. As a result of this research, Chris has become a recognized expert on the ancient concept of Dharma--living in the flow of life.

During the past fifteen years Chris has become one of the leading figures in the transformational industry, having put together some of the major strategic alliances in this industry, including his key role in arranging 70% of the interviews for the book and movie phenomenon, The Secret, which has been viewed by an estimated 200 million people, and has sold over 20 million books worldwide. Chris is a founding member of the Transformational Leadership Council created by Jack Canfield.

The Beyul is supported by a board of prestigious advisors and top transformational leaders.

How Do I Learn More?

If you're an accredited investor (Net worth of $1 million or more, excluding your primary residence), have at least $25,000 in liquid assets to invest in transformational projects, and consider yourself a transformational investor, then tap the button to schedule a conversation with Chris Attwood.

Yes, I Want to Schedule a Call with Chris

Founding Members

Eram Saeed - Circle.pngEram Saeed is the founder and CEO of From Heartache to Joy (, the leading telesummit series for people interested in energy healing. Born the daughter of an influential Pakistani general, Eram moved to the U.S. at the age of 21. Surviving two physically and emotionally abusive marriages, she was left penniless, on the verge of bankruptcy, with two small children. With the help of energy healers and coaches, she redesigned her life, creating a 7-figure business and a life that she loves. Her vision is to empower women from Middle Eastern countries--providing a bridge between women of the East and the West. 

Elke Esders - Circle.pngElke Esders spent 23 years as a senior staff member for the European Parliament. Working with MEPs and EU leaders, Elke helped with policy development during some of the EU's most critical years. her experience showed her how important coaching can be for political leaders and how critical a new politics grounded in citizen engagement is at this time in history. While working on a book highlighting the new models of political decision-making emerging in Europe, profiled at her website,, she consults and coaches NGOs, government leaders, and individuals in how to create effective decision-making structures. 

Lois Shannon (2).pngLois Shannon is the founder of the Woman's Network ( and an angel investor supporting a variety of innovative projects for transforming the world. After spending many years "fitting in" to a man's world as an executive at Apple, Bain & Co, and Russell Reynolds Associates, Lois found herself adrift, feeling a deep disconnection with herself and the world around her. She reconnected by remembering and reclaiming her intrinsic worth through the support of other women. She began running her own women’s groups to facilitate honest, open communication and saw amazing results. Now Lois invests in and supports projects, particularly women-led initiatives, that help move our world toward a more balanced, supportive, and nurturing future. With her husband, Tom (see below) and their three teenage children, Lois lives in Boulder, CO and southern France.

Tom Virden.pngTom Virden, with his wife Lois (see above), manages his own angel investment fund and, like Lois, is actively involved in the businesses in which they invest. Among the many companies he has helped create, Tom was the primary inspiration for, one of the world’s premier yacht charter companies. He is also Co-founder of Nymbl Science (, a health-tech company that uses smartphone technology to improve balance and reduce falls among older adults. The company's goal is to prevent a million falls, the leading cause of accidental death among the elderly. Tom began his 35+ year tech career at Apple Inc where he managed the introduction of over 100 products and created the company’s Small Business and Music Market groups. He's held a variety of executive positions and board positions at companies like Atari, Digidesign  and MicroFocus, one of the largest tech companies in the UK. 

  • Attwood Consulting, Inc.

    “Chris Attwood has a rare gift in building lasting relationships. It's the reason why he's been behind so many of the great successes in the transformational world. I can't think of anyone more suited to bring together investors who are committed to transformation on a global scale.”

    Founding Partner and Sr. Literary Agent
    Folio Literary Management, New York

  • Attwood Consulting, Inc.

    “One of the reasons Chris and I remain best friends after getting a divorce more than 20 years ago is because he has such a huge and beautiful heart, combined with the highest integrity. I know that I can trust him with anything and that he will treat it as if it was his own. Our world is at a major point of transition. I believe that the Beyul Transformational Investment Program can provide transformational investors like me a community of peers who share common values so we can leverage our efforts for the greatest possible impact.”

    Co-author of the NY Times bestsellers
    The Passion Test and Your Hidden Riches
    CEO and Founder, Enlightened Alliances, LLC

  • Attwood Consulting, Inc.

    “Chris Attwood is a rare combination of depth and practicality. His years of business experience combined with his many years of meditation have given him a perspective few others have. I trust his advice and deeply value his perspective on life and living.”

    #1 NY Times bestselling author of
    Chicken Soup for the Woman's Soul
    and Happy for No Reason
    Co-creator of Your Year of Miracles

  • Attwood Consulting, Inc.

    “Chris Attwood is one of those true visionaries who thinks beyond the boundaries of his own world to what's possible for humanity. He combines decades of
    business knowledge and experience with an appreciation of how we can personally transform and contribute to the planet's transformation. I'm excited
    about his Investment Program because it offers a unique opportunity to those who have resources and who also recognize that the world is at a critical
    juncture…and I personally can't wait to be a part of one of Chris' trips!”

    "Mentor of Mentors"
    Founder and CEO, Yes to Success

  • Attwood Consulting, Inc.

    “Chris Attwood creates 'sacred spaces' wherever he goes. Now he wants to develop literal sacred spaces — vibrant and viable, both spiritually and financially. I applaud his vision and look forward to being part of it!”

    President and CEO
    Joel Roberts & Associates

  • Attwood Consulting, Inc.

    “Chris Attwood has a tremendous capacity and endurance for providing emotional support, particularly for women. He is a visionary and a founding father of the transformational industry who is deeply grounded in the practical, and open to bringing new concepts forward. I consider working with Chris a privilege and see the work we do together as an opportunity to bring transformation and impact, and be able to stimulate growth

    for all parties involved.”

    Creator of Soul Language Assessments
    Founder and Managing Partner, Gem Partners

Yes, I Want to Schedule a Call with Chris